Nothing is more American than apple pie, except maybe Apple Crisp. Our Apple Crisp deodorizer has a delicious apple smell with a hint of cinnamon and brown sugar. Excellent for families, and older customers.
Every cleaner wants repeat business and referrals. For many, repeat customers are the core of their business, and referrals their only method of advertising. Yet, as important as this is many cleaners ignore one of the most powerful methods of getting repeat business and building a memorable brand.
I’ll give you a hint. It smells.
Actually, it is smell. Research shows that there is a powerful link between smell, memory and emotional state. When scientist Hendrick Schifferstein from Delft University of Technology pumped the smell of orange, peppermint or seawater into a nightclub the revelers partied harder - they danced more, rated the night as more enjoyable, and even thought the music was better - than when no scent was added (Chemosensory Perception, vol 4, p 55).
The surprising thing about the research done on smells is that most of the subjects aren’t even aware of the smell, yet it still affects their behavior and emotions.
Major industries know the power of smell.
The secret is out. If you want to create a memorable brand, leave a memorable smell!
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